Photography Display Options

One way to set your work apart in the highly competitive field of photography is in the print products you provide to your customers. Today you have a bewildering array of products you can offer by utilizing outsource vendors, some will even brand the print products with your logo.

For small prints most photographers can easily afford their own printer. You can get really good photo printer for $500-$800 that will service most of your needs. If you need larger format prints you can look at one in the class of the Canon imagePROGRAF.

But trying to keep up with the specialty equipment needed to produce the universe of unique photo products would cost a fortune. Do yourself a favor and outsource it.

One of the best marketing tools you'll have is displaying your pictures in a handful of these available formats. Many times people will hire you based on the things hanging on the wall, even though they could order the exact same themselves on the internet. Here are a few that I consider must haves to show potential customers.

A Photo Album
Specifically a bound photo album. Not the cheap ones, either. Glossy pages, upgrade cover and quality binding. Everyone wonders how their life would look in a book, so you want to make sure it's a nice book. For wedding photographers this is not optional. In fact, for wedding photographers, you might need several examples.

Canvas Splits
One of your photos split into three separate pictures you hang next to one another. This is where you'll be glad you paid attention to the Rule of Thirds. It's very chic and very attractive when done properly.

Canvas Gallery Wraps
Basically canvas print wrapped around the edges of the frame along with track lighting. Very few treatments can move your work from mere photos to a work of art than a gallery wrap. This is a particularly good choice for gray scale or color isolation. Canvas prints don't have the detail or dynamic range of glossy paper, so a photo with a lot of detail would not be a good choice.

Wall Grips
You wouldn't believe how many outdoor portraits you can sell with a couple of these hanging in your studio. I had a friend in area with a lot of horse farms who built his entire business around wall grips and custom wallpaper. Never underestimate the appeal of a life size picture of someone's kid on a horse.

Floating Gallery Blocks
Your photos laminated to a selection of wood blocks layered on top of one another. Let me warn you, these are really expensive. But when you get it right they look amazing. Classy, tasteful, and attractive a floating gallery block provides depth and life to a photo. These work particularly well for outdoor and garden shots.
Instead of just a framed picture, bring your work to life by seeking out unique display options that will highlight your taste besides just your photography.